Keeping an eye on your commission is good but it's better to protect it - by representing your clients properly. Think about the first thing you do when you get some money. When someone hands you a few hundred dollars, do you just lay it on the table and walk away? No, you [...]
Do you want to make more money? For most real estate agents the answer is a resounding “YES!” Unfortunately, at many companies if an agent approaches management and asks the question “How do I make more money?” the only real answer that management has is “You should work harder and longer hours and then you [...]
Stay in Touch with Previous Clients One of my core beliefs is that the only way this will be a great business for most people is when the majority of their leads are “repeat business and referrals”. Churning and burning new business or cold leads is no way to make a living. I believe the [...]
Do You Like Me? People do business with people they both like and trust. Trust implies professional competence and good service. Ask yourself what you do to get people to like you. You need a plan. Ask yourself how you get people to trust you. You also need a plan that you consistently apply to accomplish [...]
Get it in Writing Ask yourself what you do on the first appointment that impresses the rental prospect. If the answer is “I don’t know” or “Not much” you need to remedy the situation: Put it in writing. Every successful business gives new potential customers or clients “written information of value” designed to impress and [...]
Product Knowledge is Key Sales people in any industry are constantly reminded of the importance of knowing their product. In the real estate business a common axiom is “never show a property that you haven’t seen first”. Sales agents all across the country “caravan” every week and preview the new homes listed in their city [...]
Tracking Performance: Who's Winning? Behavioral scientists have proven that the “act of keeping score” improves performance. Quite simply, rental agents should keep track of what they actually do. Every agent should track basic actions such as the number of new prospects they work, the number of properties they show, their total number of appointments, the [...]
As a real estate agent you should build an effective website for homebuyers and one way to do this is by taking beautiful and glossy pictures of the homes. One thing you should do is use the homes’ natural lighting because it does a better job of capturing all aspects of the home you’re selling. [...]
So You Want to Be a Real Estate Agent? In order to become a successful real estate agent, you’ll need more than a passion for selling homes and desire to earn a good income. You must have a strong work ethic, ability to multitask, ability to network with others and an understanding of how the [...]